How to Keep Your Podcast ConsistentYou have launched your podcast. Now what? How do you make sure that you don’t podfade?
You’ve taken the huge step of launching a podcast – congratulations! That’s a milestone in and of itself. You may have launched a teaser or your first episode. So now what? Where do you go from here on your podcasting journey? How do you keep your podcast consistent?
According to Steve Goldstein of AmplifyMedia.com, most podcasters don’t get past their 7th episode. So how do you prevent your podcast from podfading? Follow these steps on how to keep your podcast consistent.
Like any business, you need to know your market. Who is your podcast for? What are they interested in? Why would they listen? What problem are you solving? How do you keep them listening?
Once you have completed your teaser and/or first episode, reach out to your friends, family and networks to get their feedback.
- Did they enjoy it?
- What did they like about it?
- How was the audio?
- What could you have done better?
- Would they listen again? Yes? No? Why?
- What type of content would they like to see in the future?
Getting feedback from your target audience is something that you should do every-so-often. Think about sending a survey out every 50 episodes. Ask them what they would like to hear from you. Get them to give you topic ideas!
Set a publishing schedule and stick to it
If you want to gain a steady following, try to be consistent with your publishing. Let your audience know when you intend on publishing. You could publish on a daily, weekly, bi-weekly or monthly basis. You could publish an episode regularly or you could create a “series” where you post a certain number of episodes at a time.
It’s really up to you but your listeners will appreciate knowing when your episode is going to drop. They’ll be waiting!
Plan and pre-record a handful of shows ahead of time
I release Uncomfortable the Podcast bi-weekly on Fridays. I’ve been in the situation where I don’t have an episode ready for my planned schedule date. This leads to me running around like a headless chicken trying to find a guest. It can cause a lot of stress and it’s not fun!
I would recommend taking some time to plan and pre-record a handful of shows ahead of time. Try to be 2 – 3 shows ahead of your schedule. This way you can take your time planning the show, find the right guest (if you have an interview based podcast) and then take ample time editing the audio.
Use a Project Management Tool to help you plan + launch your episodes
I’ll admit that I’m a planner. I’ve been an Executive & Virtual Assistant in a previous career so I know all about task and project management. I also know that it’s not everyone’s cup of tea!
When I started Uncomfortable, I started writing down all of the tasks that I would do when planning and launching each episode. I did this because there were so many things I needed to think about when planning and releasing an episode and I wanted to make sure that I was being as consistent as possible. Here are just a few of the tasks that I do when planning + recording an episode:
- Research topic of episode;
- Find the right guest(s);
- Pre-interview with the guest(s);
- Confirm date of actual interview;
- Book recording room (if in person) or send along Zoom link (if virtual);
- Do more research based on pre-interview with guest;
- Draft interview questions;
- Send guest instructions, questions + waiver to sign;
- Confirm with guest the day before the interview;
- If in person, set up the studio 30-mins before the interview.
And this is just the tasks leading up to the interview! There are even more for after the interview.
Personally, I use the project management tool Asana to help me plan and release my episodes. Asana has an amazing free version where you can set up a project and list all of the tasks associated with that project. You can view your projects in list format or notes format. If you have the pro version, you can view your project as a timeline. Asana syncs with Google Calendar and if I have someone helping me with the tasks, I can invite them to Asana and assign tasks directly to them.
Asana also allows you to set up a project template. I have a template set up with all of the tasks that I need to do for each episode. When I create a new episode idea, I use this template. That way, all of the tasks are there already.
Use scheduling tools when posting your show and social media posts
Once you’ve set your podcast schedule, you can use scheduling tools to upload your episode and social posts ahead of time. Most podcast hosts such as Podbean, Spreaker and Anchor, allow you to schedule your episode so that it releases on your publish date.
There are many social media scheduling tools out there too. I recommend Later.com. They offer a free version that allows you to schedule up to 30 posts per month per social media platform. You can post to Facebook, Twitter, Instagram and Pinterest. Their plus version gives you even more posts per month plus better analytics, and you can even schedule videos.
It is a lot of work to keep your podcast consistent but with the right tools in place you can do it. Remember that you can always outsource some of the tasks if you have the budget. Feel free to sign up for my free 30-minute consultation to see how I can help you keep your podcast consistent.